Meet Peacock Parade: An Archival Treasure Reimagined
There are some prints that don’t just sit on a fabric; they tell a story. They carry the whisper of a different era while feeling entirely essential for the right...
Blog
The Shirt Dress That Does It All
Why our shirt dresses have become a wardrobe staple, and why now is the perfect time to add one (or two) to yours.
How to Dress for the Easter Long Weekend
Races, lunches, egg hunts & a long weekend escape — shop the Easter Sale now with dresses from $89, up to 75% off. Style guide inside.
Meet Giraffe Walk: One Print, Two Beautiful Ways to Wear It
Two styles. One bold print. Meet Giraffe Walk, Leona Edmiston's new 100% cotton print in warm rust and sand tones. Shop the Swahili maxi and Tambi shirtdress.
How to Shop Dresses by Style and Shape
Not every dress works on every body. Leona Edmiston explains the 5 silhouettes that do — and how to find yours.
Meet Powder Puff: One Print, Three Ways to Wear It
Sourced from our New York print house and reimagined for today, Powder Puff is our newest—and perhaps most beautiful—print yet. Meet the three styles bringing it to life.
Enter Daisy Season
There’s a moment, just before autumn fully arrives, where getting dressed feels slightly undecided. Mornings call for sleeves. Afternoons still feel like summer. Evenings ask for something softer, a little...
Five Reasons to LOVE our Signature Stretch Jersey
There is a reason we are famous for our Signature stretch jersey - find out what our customers say! Here are five top reasons to fall in love with our...
Feel Fabulous on Date Night
Discover the perfect dress for your next date night. From flattering frocks to timeless style, explore Leona Edmiston’s elegant collection designed to make you feel confident, beautiful, and effortlessly chic.
How a Frock is Born
When you purchase a Leona Edmiston dress, you're choosing a limited edition piece from an iconic Australian designer. Each dress is part of a small, exclusive run — designed, pattern-cut,...
The Power of Prints: Leona Edmiston’s Signature Style
When you think of Leona Edmiston, one thing instantly comes to mind—prints. Bold, vibrant, and unapologetically feminine, her designs have become synonymous with the art of the statement dress. From whimsical...
Add Instant Glamour with a Leona Edmiston Headband
A Leona Edmiston Signature Headband is the pefect way to spice up your outfit and adds an instant element of glamour and interest. Complete your whole outfit by adding a...
It's a wrap! Tips on how to wear one of our most popular styles
We are famous for our wrap frocks and there is good reason. A wrap has it all - flattering at the bust, a defined waistline, floaty skirt and you control how tight...
The Story Behind Leona Edmiston Activewear
Renowned internationally as 'Australia's Frock Queen,' Leona brings over three decades of expertise in designing dresses that exude style and sophistication. While her loyal Leona Lovers appreciate the versatility of...
From the archives: 'Designer Leona Edmiston opens up on why her brand is a success'
An article printed in the Wentworth Courier on March 10, 2020. ------ Designer Leona Edmiston has opened up about the surprising strategy behind her success, writes Jo Casamento. From the moment you set...